How to Vet a Done-For-You Telehealth Program: The Questions That Expose Everyone

The done-for-you telehealth space has real builders and real salesmen, and their websites look identical. Here is the vetting checklist we tell founders to run on EVERYONE, including us. The answers separate the two camps in about ten minutes.

1. "Who owns the business when we are done?"

The only acceptable answer is: you do, one hundred percent. Your entity, your domain, your patient relationships, your data. Some programs structure ongoing revenue shares or hold assets, your domain, your ad accounts, your patient list, as leverage. Ask specifically who owns the domain, the website, and the customer data, and what happens if you leave. Vague answers here are the loudest warning in the entire process.

2. "Do you run brands on this infrastructure yourselves?"

A builder who operates their own brands on the same providers, pharmacy partners, and platform they are selling you has skin in the game and discovers problems before you do. A reseller assembling third-party pieces they have never operated is learning on your launch. Ask which brands, and check that they are real and active.

3. "What exactly is included, and what is an add-on?"

Get the full list in writing: website, platform, provider network, pharmacy relationships, LegitScript, payment setup, SMS registration, and what marketing assets ship with launch. The cheap-looking offer with everything as an upsell routinely costs more than the complete build. Comparison shop the FINISHED scope, not the entry price.

4. "Who do I call when something breaks after launch, a builder or a salesperson?"

Month three is when the pharmacy question, the state rule change, or the processor review shows up. Ask what post-launch support is included, through what channel, and who staffs it. Programs built to sell launches go quiet after the invoice clears. Programs built on their own infrastructure cannot go quiet, they run the rails you are on.

5. "Can I talk to founders you have launched?"

Not testimonials on a page, conversations. Any program with a real track record can produce them. Listen for one thing in those calls: what happened when something went wrong.

The meta-test

Watch how each program reacts to this checklist itself. Builders enjoy these questions, they are proud of the answers. The other camp changes the subject to urgency and bonuses. That reaction is your answer.