GrowPro vs Heroship: A Branded App, or a Telehealth Brand You Own?
Disclosure: GrowPro wrote this page. GrowPro is the telehealth launch consultancy arm of Kickstart Social. Everything said about Heroship comes from their own website, linked under Sources, and we quote them wherever we can. If anything has changed, email hello@kickstartsocial.co and we will correct it.
These two are not the same product, and pretending otherwise would waste your time. Heroship builds a branded wellness app for someone who already has an audience: training, nutrition, sleep, habits and community, with telehealth and an online pharmacy connected inside it. GrowPro builds a telehealth brand you own outright. The reason they belong on the same page is that both end with your name on a health business, and the ownership underneath is completely different.
The short answer
Choose Heroship if you are a coach, creator or gym with an engaged audience, and the job to be done is giving those members a daily app with care attached, fast.
Choose GrowPro if the goal is a telehealth brand that is yours: your entity, your platform, your merchant account, your patients and your margin, with nobody taking a commission out of the middle.
Who actually controls the business
GrowPro's answers are ours. Every answer in the other column is quoted or summarized from Heroship's own page, and where their page is silent, we say so.
| GrowPro | Heroship | |
|---|---|---|
| What you are buying | A done-for-you build of your own telehealth brand and business | "A standalone app under your brand" for training, nutrition and progress, "with connected care delivered by Thrivelab's licensed providers"source |
| Who the product is for | Founders, clinics, medspas and operators launching a telehealth brand | Online fitness coaches, creators and communities who already have an audiencesource |
| Who provides clinical care | Beluga Health providers on WellieMD, our own platform, with partner pharmacies named on welliemd.com | Thrivelab. "Your brand. Powered by Heroship. Clinical care through Thrivelab."source |
| Your share of the pharmacy revenue | You set your own patient pricing and keep the margin. We take nothing from it. | Its calculator assumes the partner earns "a 20% commission" on eligible store purchasessource |
| Do they take a percentage of your revenue, profit or exit? | No. 0% of revenue, 0% of profit, 0% of your exit. | Commercial model not published; its calculator assumes a commission split on store salessource |
| Published price | Builds start at $27,500, one build price plus platform subscriptions | Not published. "We'll walk through the scope, costs and potential revenue streams for your business during the demo"source |
| LegitScript and HIPAA | LegitScript filed through our Enterprise account and issued to your company; HIPAA aligned infrastructure | Neither is mentioned anywhere on their pagesource |
| Stated timeline | 8 to 12 weeks for the full brand build and certification | Day 0 sign and scope, launch at Week 4source |
"Not stated on their site" means we could not find it on that company's website on October 25, 2026. It may be in their contract, so ask.
Where Heroship is strong, and it genuinely is
- Daily use beats occasional use. A member who opens an app every morning for workouts, macros, sleep and habits is far more retained than a patient who visits a website when a refill runs out. That is a real advantage and we will not pretend otherwise.
- It solves acquisition by skipping it. Selling to someone who already has an audience removes the single hardest and most expensive part of launching a health brand.
- The app is genuinely in the partner's name, not a logo dropped into someone else's shell.
- A patient care team handling fulfillment, shipping, billing and scheduling is meaningful operational weight taken off a coach who has never run a clinic.
- Four weeks from signing to launch is fast for what it includes.
Where GrowPro is different
Who owns the thing you are building
Heroship's own footer is the clearest statement of the model: "Your brand. Powered by Heroship. Clinical care through Thrivelab." The app carries your name, and the platform and the clinical network belong to other companies. That is a partnership, and partnerships can be excellent. It is simply a different asset from a business you own outright. GrowPro builds on WellieMD, which Kickstart Social owns, and your entity, domain, website, merchant account and patient relationships are yours.
Commission versus margin
This is the part worth reading twice. Heroship's own revenue calculator assumes the partner earns a 20% commission on eligible store purchases. A commission means someone else sets the price, holds the relationship and keeps the rest. A GrowPro founder sets their own patient pricing, keeps the margin, and pays us nothing out of it. Over a few years on real volume, that distinction is usually larger than the entire cost of the build.
The certification question
We could not find LegitScript or HIPAA mentioned on Heroship's page. If prescription products are going to be sold inside your app under your name, ask who holds the certification, whose entity it is issued to, and what happens to your members if that relationship ends.
What you could sell one day
If you ever exit, a buyer is purchasing the patient relationships, the data, the recurring revenue and the infrastructure. Ask what you would actually be selling, and whether the platform and the clinical network come with it or stay behind.
A note on revenue numbers
Two of the three pages we compared on this topic lead with a revenue figure, and so do most programs in this category. We do not publish one, and the reason is not modesty.
The Federal Trade Commission treats an objective performance claim as something the advertiser must be able to substantiate with competent and reliable evidence held before the claim is made. For a launch program, that would mean audited, verifiable financials from a representative set of clients, not one good account. We do not have that, we cannot get it from businesses we do not own, and we are not going to estimate it.
So we publish what we can document instead: the advertising spend, the cost per lead, the screenshots of the accounts, and the build itself, line by line. You can see all of it on our unit economics calculator, where you put in your own numbers rather than reading ours.
This is not an accusation about anyone else's figures. It is a statement about the standard we hold ourselves to, and a suggestion: whatever number you are shown, ask what period it covers, how many clients it represents, and whether the business shown is the seller's own.
Questions to ask any launch program, including us
| Ask | Why it matters |
|---|---|
| LegitScript filed vs. actually approved | Everyone says filed. Ask how many of their brands were approved, and whose company name the certificate is issued to. GrowPro: 100% of ours approved, to date.* |
| Who owns the platform | Ask whether they own the software or resell someone else's. GrowPro builds on WellieMD, owned by Kickstart Social. |
| Your site still exists if you leave | Ask whether the website lives on your hosting or theirs. A GrowPro site sits on your own hosting account, and you hold the files. |
| What the percentage is, and of what | Revenue share, profit share, exit clause, commission and platform margin are all percentages. GrowPro takes none of them. |
| What the timeline measures | A live storefront, a live app and an advertising-ready certified brand are three different finish lines. Ask which one the number counts. |
*LegitScript approval reflects our track record to date and is not a guarantee of approval. LegitScript sets its own review standards and timeline.
Comparing more than one program? See every done-for-you telehealth launch program compared on one page.
Frequently asked questions
Is Heroship a telehealth launch company?
Not exactly. Heroship builds a branded wellness app for an existing audience, covering training, nutrition, progress tracking and community, with telehealth visits and an online pharmacy connected inside it. The telehealth is a layer on an app, rather than the business itself.
Who provides the clinical care in a Heroship app?
Thrivelab. Its own FAQ says "care is delivered by licensed medical providers through Thrivelab," and the footer reads "Your brand. Powered by Heroship. Clinical care through Thrivelab." GrowPro builds on WellieMD, which Kickstart Social owns, with clinical care through Beluga Health and licensed partner pharmacies named openly on welliemd.com.
How does Heroship make money, and what do I earn?
Its page says the commercial model is walked through on the demo. Its own calculator assumes the partner earns a 20%% commission on eligible store purchases, which means the other 80% stays elsewhere, while subscription receipts go to the partner. Ask them to confirm the split in writing. A GrowPro client owns the brand and the margin outright and pays us nothing from either.
Does Heroship include LegitScript?
We could not find LegitScript or HIPAA mentioned anywhere on their page on October 25, 2026. Ask them directly, especially if you intend to advertise prescription products.
Should I pick one or could I use both?
They solve different problems and they are not mutually exclusive. If your business is coaching and community, an app that keeps members engaged daily is a reasonable thing to want. If your goal is to own a telehealth brand, including the patient relationship, the margin and the asset you could one day sell, that is a different build. Several of our founders came to us after outgrowing a platform they were a partner on.
Sources
- Heroship product page, features, pharmacy, telehealth, calculator and FAQ: www.heroship.com/app
- Thrivelab, named by Heroship as the clinical provider: thrivelab.com/
All competitor information was checked on October 25, 2026 against each company's own website. Companies change their offers, so confirm current terms with them directly.